Best Practices Youth Engagement Sites

The bulk of our findings suggest that the youth engagement websites were characterized by an interactive, multimedia environment, and the youth websites we studied also used interactive features more often than campaign websites.

A number of sites, however, stood out in their use of the special characteristics of web communication to help engage young site visitors both online and offline, and to build important links with other youth enagement websites. These examples fall into three groups.

Using interactivity to engage visitors online
Using interactivity to engage visitors in offline activity
Using links to build a youth engagement network online

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